Event branding
— 2020

Each year LQFS is reimagined and expanded across all its key touchpoints. For the 2020 edition of the show, I focused on the atmospheric aspect, honing in on the energy and representing it through heat map visualisation.

Deliverables: Branding, art direction, experiential design, 2D & 3D animation, retouching, web design, Illustration.

02. Project detail: 
With the goal of building a show identity that captured the range of emotions and experiences of the audience in a meaningful way, I used distorted text and a heatmap based colour palette to make LQFS20 instantly recognisable across all digital and print platforms, ensuring brand awareness and forming a strong relationship with the end users. 

Today, tickets sell out faster and the brand loyalty and awareness is stronger than ever before. LQFS continues to push the boundaries of what it means to be a fashion show and the accessibility of such events. 

Jason Gilby       |